WHO WE ARE

WE CREATE AMAZING DIGITAL EXPERIENCES THAT BUILD RELATIONSHIPS, ENRICH BRANDS, AND DELIVER IMPACTFUL RESULTS.

SMB Logic is a Kansas City digital agency founded in 2013 by our owner, Matthew Friedman. His goal was to build a digital marketing agency that is affordable and accessible to small and medium-sized business owners while also providing high-quality digital services and solutions. We are an agile, tight-knit team of experienced professionals from a cross-section of various professional disciplines who work together to create some truly inspired and amazing software and marketing assets for our clients.

Our company is headquartered in the Lenexa Kansas suburb of Kansas City, but we can (and do) serve clients throughout the KC metro as well as nationwide. We provide our clients with exceptional, brand identity and logo development services, website design/development services, SEO/SEM services, software & application development, and cross channel marketing campaign strategy design & implementation.

Code view on a macbook pro screen during website design

We deliver innovation and progress for our clients. Our team has worked with a variety of brands at many different stages of maturity, and it is the depth and breadth of these past experiences which give us the ability to bring unique perspectives from other relevant markets into our present and unrelated projects. We bring together experience and market intersections to create truly inspired solutions for our clients.

OUR PASSION

We are a team of small business advocates with a penchant for technology and all things nerdy. Some our most frequently utilized services include:

WEBSITE DESIGN 93%
CUSTOM APPLICATION DEVELOPMENT 76%
GRAPHICS DESIGN 87%
SEO/SEM MANAGMENT 83%
BRAND IDENTITY & LOGO DESIGN 66%
HOSTING AND DOMAIN REGISTRATION 95%

OUR UNIQUE PROCESS

Even though every project we take on is custom, we have developed a specific process for project success. Here are the highlights of what a typical client experience looks like.

New Client Meeting With a Solutions Advisor

GETTING ACQUAINTED

Before we start any project or ever think about a single line of code, we need to get to know you. We need to be able to understand your goals and your organization, and we do this through a completely free, 1-hour casual meeting with one of our solution advisors. When the time comes to talk shop, we’ll be able to make pointed, specific recommendations to help you accomplish your goals.

hand hovering over and pointing to a flow chart

SOLUTION DESIGN

Once we have an understanding of your project goals and your organization as a whole, our team will work on putting together a project roadmap and a custom estimate for the scope of work that we have identified to best help you accomplish the digital goals you have articulated. We will share our thoughts, you share yours, and we can revise until everybody feels confident in moving forward.

Image of macbook pro and iMac producing graphics

PRODUCTION

We can kick a project into production as soon as we arrive at an appropriate scope of work and an acceptable budget. Throughout the development process, your project manager will be your single point of contact. Our project managers work closely with our creative team of designers and programmers to keep projects on track, represent your voice, and to bring your project concept into reality.

OUR COMMITMENT

We are unapologetically principled and committed to upholding our core values in every relationship we build, and every task we take on.

We cherish the relationships we build, and the trust we are given to help improve or design aspects of our clients’ businesses. Our owner made a decision early on to prioritize our client’s interests ahead of our own short-term profitability, and we stand by that value at the core of everything we do. SMB Logic is committed to always design and recommend client solutions that will provide the most benefit for our clients’ goals, vs. the sales that will most positively affect our own profitability. We believe in honesty and transparency, and we value providing exceptional customer service.

Idea Bubble on chalkboard with lightbulb

WHISPERS FROM THE GRAPE VINE

We appreciate honest feedback as much as anybody else. Here’s what our current and past clients are saying about us.

Headshot Clifford Rufkahr

SMB Logic has gotten me through many tough spots with my websites.

Matt knows what he’s doing and gets the work done, always at a reasonable cost.

Wouldn’t use anyone else.

Clifford Rufkahr, Rufkahr's Hardware Inc.
Chelsey Lauer of JLB Simplity

Matthew is amazing and helped my home organizing business JLB Simplify, save a lot of money by switching my URLs and emails over to SMB Logic. I had been with GoDaddy for years and on top of saving me money, it is so nice to talk to a human being that knows me and runs a local business. He goes above and beyond for his clients! I highly recommend SMB Logic.

Chelsey Lauer, JLB Simplify
Jennifer Westoff from Christian Brothers Roofing

We switched to SMB Logic a couple years ago since we were tired of being bounced around from rep to rep at a large firm. Matt’s personal service and attention to detail are superb! We highly recommend this company!

Jennifer Westoff, Christian Brothers Roofing