IT Central is an information technology systems engineering/managed services company operating in Kansas City Missouri. SMB Logic was asked to create a fresh brand identity for their company. They wanted a simple, contemporary and uniquely recognizable logo that helped to reinforce their brand.
The logo we created for them features a contemporary sans serif font with an icon element inextricably incorporated within the brand name. The icon was designed to reinforce the central concept of their brand using a hub and spoke design, with the various nodes paying homage to the interconnected information technology that their business designs and manages.