Nathan James & Company is a selective architectural and remodeling company operating in New York, NY, and Los Angeles, CA, serving celebrity and other high profile clientele. SMB Logic was asked to create a new brand identity, and logo to position and their company as the exclusive agency that they actually are.
Our client asked for a simple and impactful design that didn’t rely on industry cliched imagery while being capable of portraying sophistication and elegance.
We played with a few style concepts and ultimately settled on designing an icon based on an extruded 3D chrome cube with chamfered edges that incorporated the company’s initials into each of the visible faces. The 3D cube represents the interior spaces and rooms that Nathan James & Company work with, while the actual letter faces represent the architectural contributions that Nathan James & Company create for their clients.