When it comes to encouraging customers to come back to your business, there are a lot of methods you can use. One of those is to keep your business at the forefront of your customers’ minds by keeping them informed as to the latest news regarding your brand. So what are some things you can do to accomplish this?
Reach Them on Their Preferred Channels
The last thing you want to do is irritate your customers, and one of the quickest ways you can do that is to contact them using methods they’ve indicated they dislike. Fortunately, the solution to this is quite easy—use their preferred channels instead. Some people may like getting texts while others prefer to be contacted via email. Still, others prefer to use social media to connect with businesses. That’s part of why establishing a presence for your business on different social media platforms is so important.
Answer Their Questions
Letting your customers know about your latest brand news doesn’t have to all be done by you reaching out to them. Your customers are bound to have questions for you, and some of those may allow you to share some of that news with them. To take advantage of that opportunity, it’s important to make responding to them promptly a priority. Customers expect a response to their emails within an hour. Make sure you’re responding quickly to customer questions and that your responses are relevant to the question if you choose to inform about brand news using this method.
At some point, your business and brand are going to experience changes. Whether those changes are in regards to policy, procedure, promotions, or pricing, it’s best to give your customers a heads up so they can be appropriately prepared. Timing is important in this regard. If you send out news too soon, it will be forgotten, especially if you don’t do any follow-up. Send out reminders as the date of the change draws nearer. This helps show customers you care about their business and want to continue to earn it.
Keeping your customers informed with the latest news about your brand can be a great way to stay in touch with them. Try to reach out to them using their preferred communication channels, take the time to answer their questions, and utilize timely reminders to keep them aware of any changes. As you do, you’ll help keep your customers aware of your business and help strengthen the relationship you have with them.
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