Your customers are the driving force of your business. Staying connected to your customers fosters a loyalty that will ensure your business receives the income it needs to succeed! Social media, newsletters, and loyalty programs are effective strategies you can use to connect with your customers and gain that loyal following. Get Them to Follow [...]

When it comes to encouraging customers to come back to your business, there are a lot of methods you can use. One of those is to keep your business at the forefront of your customers’ minds by keeping them informed as to the latest news regarding your brand. So what are some things you can [...]

First, it was "You gotta have a website!" Now it's "You gotta be on social media!"... but why? So many business owners don't understand the purpose of social media in business, and so they try to post their company's product, or salesy promotions on Facebook or Instagram for a little while, don't see any traction [...]

You've hired your staff, picked a grand opening date and flipped the closed sign to open. You finally have your own business! But you are far from finished establishing your company. In today's digital landscape, social media experts argue you are just beginning your journey. Your business needs a strong social media presence. Social media [...]